- PhilaDelJerseyans - Goals per hotel

Goals Per Hotel
The Northeast region consisting of DC, Boston, PDJ, and NY has to uncover a total of 2007 leads. Divided by 4 clusters, that’s about 500 per cluster, or 520 to be safe. Divided by our 5 hotels, that is 105 leads for each hotel. With an average of 5 managers per hotel actively participating, that is 21 leads each.


To accomplish this goal, we need to pull and qualify our solicitation lists as soon as possible, certainly no later than the Friday before Telefocus. Each hotel should pull at least 200 accounts to ensure we can make contact with at least 50% of the customers.

Don Dill has set up a useful Market Vision Report for this purpose. It can be accessed by: following this instructions:

"The report is saved in Market vision – Custom Queries – TORHI and called “Telefocus Leads”. If you open it and submit it will ask you for the name of the hotel and then it will come out in as a list and just copy and paste it into an excel document.

The report will show you all Accounts that have had business at the property at some point in time but have not had a Definite, Tentative or Prospect booking since 12/31/04. The column called "MAX Booking Arrival Date" tells you when the most recent booking was".