- Hilton Hotels NE Telefocus 2007

How we do it NOW!

HILTON HOTEL CORPORATION NORTHEAST REGION
TELEFOCUS 2007 MAY 7th to 11th

SITUATION:

As Summer 2007 approaches, it is critical that we are aggressively focused on new business development and account activation by market segment, to meet our short term and long term booking goals.

The Hiltons and Doubletrees of the Northeast Region see this as a perfect opportunity to fire up the prospecting power of the greatest hotel sales force in the industry. This will also work to address an important need to accelerate the practice of account qualification/account activation within several assigned markets.

In addition to the need to accelerate account activation to build and strengthen long term productivity, all HHC Northeast Region Hotels have both short term and long term booking needs that require additional focus and attention. For 2007, a focused account activation and business development effort utilizing all available resources is necessary to help attack our immediate needs. Both our short term and long term needs.

TARGET:
Activate, re-activate old accounts and prospect new accounts for a combined minimum of 2007 accounts for the Northeast Region resulting in specific account action steps and future traces.

Generate an overall minimum of $1,000,000 in new booked revenue for the HHC Northeast Region to affect June, July, August and September
in 2007.

PROPOSAL:
· Conduct a 3 of 5 day TELEFOCUS Event with the express purpose of identifying:
o New group and catering business for Summer 2007
o ACCOUNT ACTIVATION and PROSPECTING for Sales and Catering Managers
· SVP and AVP’s will become team champions and provide “Kick off support” and daily encouragement.
· Promote HHonors Meeting Planner Points and develop and HHonors incentive points program in tandem with the TELEFOCUS event
· Lost Business, Past Definite Business, Reader Board and any validated prospecting sources to be pulled and collected for our targeted periods.
· Call lists to be distributed in advance of TELEFOCUS for pre-qualification/ and prospecting call planning
· Catering Sales Managers in all NE Region hotels to participate fully to supplement sales effort to drive short term business
· Use internal marketing resources to actively “promote” internally and externally
· Leverage HHonors marketing communication channels to further promote the program