Tuesday, May 15, 2007

Draft of final results

Congratulations, PhilaDelJerseyans on a great week!
Please see our total accomplishment listed below. We had 37 individuals involved at various times.

Thank you for all of your hard work.

PDJ Allen


Grand total
Total Calls Completed = 843
Prospect Revenue = $781,560
Tentative Revenue = $41, 861
Total number of ROVER Leads = 31
Number of new IBT accounts uncovered = 3


Friday update: Bert James delivers coffee cards


Wednesday, May 9, 2007

WIN... FREE... MONEY...


WIN... FREE... MONEY...

WIN... FREE... MONEY...
do I have your attention yet? File this in the "Better late than never" category.

No, not money, sorry! You know we can't do that! Instead win fabulous prizes (okay, at least great bragging rights) in:

PDJ's Telefocus 2007
Call Contest.

PRIZE Categories per hotel:

1st place – most completed Northeast Telefocus 2007 calls = $50 gift card
2nd place – 2nd most calls = $25 gift card

To qualify, participating managers have to attain their individual goals, which range from 20 -30 calls each depending on the hotel. Once that threshold is achieved, a manager would qualify for the contest. And whomever has the most leads wins! Two winners for each hotel! It's easy and fun! Make more calls find more leads!
GO DELS, GO JERSEY GIRLS, GO NEW ARK, GO PHILLY !!!

Weds, May 9 - Featured hotel


Hilton Short Hills is on FIRE...
Day Three:

Bonnie and Donna are in a hot race for the #1 spot of most completed calls
Bonnie has 28 as of end of day
Donna has 27 – but has her bait ready for Thursday – she also lined up 3 new prospects today for a total for 4 prospects
Diane had a very strong day one with 15 calls – she got 2 prospects for approximately $14000 and uncovered over $500,000 in potential business primarily with Galas currently at over venues.
Kasia had one call today – but we collected all of the leads from her Bridal Salon Blitz – so she has 52 brides to follow up with for room blocks as well as Catering referrals. – So she has fish in the pond!!!!!
Linda and Jennifer were out today – so tomorrow will be BIG days for both of them!!!!


1 great Sales Assist from Maureen
And we are not thru yet …………………there are more fish in the pond!!!!!!!!!!!!
GO JERSEY GIRLS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Edie

Fisherman's Ruler




Fisherman's Ruler: Make your PhilaDelJerseyan leads and calls "Keepers"
Picture compliments of Edie

Day #2 2007 NE Region Telefocus Results

For the whole region...

Day # 2 2007 NE Region TeleFocus Results are in……

Coming in with Top Call count are idol stars S.C.M.P.L.T.B.T.M.B – 477 Calls

Coming in with Top Prospect Rev count are idol stars S.C.M.P.L.T.B.T.M.B - $1,841500

Coming in with Top Tentative Rev count are idol stars Pioneers - $533,335

Coming in with Top Rover Lead count are idol stars PhilaDelJerseyans – 2

Coming in with Top IBT accounts are idol stars Pioneers - 3

Ebony

Who will be the big Idol Star and win the Keys Award???

Tuesday May 8 Results and Bulletins

I am asking for the hotels to give the maximum effort sooner rather than later. He who hesitates IS …

Bert James
Area Vice President


Good morning!

Tuesdays Numbers for the PhilaDelJerseyans:
Total Calls – 216
Prospect Revenue - $74,326
Tentative Revenne- $5700
Rover – 2
New IVT accounts – 0

Although today is technically our third day
for the three-day project, per Angel, we can
continue the TELEFOCUS project through
the end of the week. Several of our team members
have not been able to participate, or scheduled it
for later this week, so let’s GIVE THEM A CHANCE!
KEEP IT ROLLING ...



PDJ Allen

Tuesday, May 8, 2007

Telefocus Tuesday



Example of Quality vs. Quantity...

Allen, I was able to get one call in so far that turned out to a ROVER for 25 rooms in Myrtle Beach arriving on August 12th - 16th. Barbara




Short Hills has 34 completed calls up to this point
and we just got one day meeting booking for Catering
– don’t have the Revenue yet – but will by end of day!!!
We are still fishing!!!!!!!!!!!!!!!!!
Go Philadeljerseyans!!!!!!!!!!!

EDIE


ALMOST AT 40...
1 ROVER FOR WILLIAMSBURG
FOR AUGUST 20 ROOMS FOR 3 NIGHTS.

Shireen Kline

Brendan says...

Now we are starting to get moving……

37 calls today, three of which were new accounts.
Booked 25 rooms for August 25th, the contract was just sent out (around $4,700 in revenue).
One lead for September 30th thru October 2nd, 125 total rooms with meeting space and f&b. Possible $28,000 in revenue (we just have to get creative with the space!)
We have two catering leads; one for July and one for August, a possible $10,000 in revenue if we can secure them.

Not a bad day but we can still do a little better! Tomorrow we will change up the bait and go back at them……

Brendan Morrissey

I sent a call out. The silence today was deafening. But here is the response. We are still in the game!! GO PhilaDelJerseyans! Allen

Tip from Edie:

A tip for the team:
Calling first thing in the morning seems to yield the best results. Reach people before they get pulled into meetings etc.

Monday May 7 Results and Bulletins

Total Salespeople: 37
Sales Calls, New Accounts: 14
Sales Calls, Existing Accts: 166
Total: 180
Group business Lead revenue (prospect and tentative) $253,305
Group business Booked revenue: $1,161

Transient Business (potential) $75,000

Catering business Lead revenue: $14,000
Catering business booked revenue: $0
ROVER: 9





BULLETIN: The few, the proud, the Marines - coming to the Doubletree Wilmington!

BULLETIN: Large pharma company found via Telefocus - this company has NEVER booked a program at the Doubletree Hotel Philadelphia. Will a TELEFOCUS lead tip the scales in the Doubletree's favor? Stay tuned!

BULLETIN: Possible Bacardi Party coming to
Hilton Short Hills. Where do we get our invites?

Monday, May 7, 2007

Monday May 7 Updates

Updates from our sales teams, starting with Hilton Short Hills:


At the end of Day one of our Telefocus:
Donna Ricigliano was the only one fishing today and she started off strong

Total of New Accounts called – 14
Total Prospect Rooms Revenue - $10305 – 45 rooms for Avon – July 07
Internal Referrals – 1 Lead for Holiday Party to Catering from Donna – Bacardi. Special Assist - Maureen Conry – for locating the Bacardi contact info – Bacardi has been on the Reader Boards for Meetings at the Sheraton Parsippany and Mo tracked down the contact!!!!
Great Teamwork Can’t wait for tomorrow!!!!
Great Start Donna – let’s everyone keep up the momentum!!!!
Edie Turna




Hey AA

We were a little slow to get started over here having to tie up all of the loose ends for Penn’s graduation next week. Regardless, a few of us went fishing. Here is what we came up with…….

12 calls – all of the calls were existing accounts

2 solid leads: Law School possible $10,000 in revenue (rooms only), Catering lead for $5,000 in revenue (will possibly go to contract this week)

1 Rover: 1000 room nights from a Pharma Company to the DT Philadelphia

Today we had to fish from the pier, tomorrow we will get out on the boat!

More to come……
Brendan Morrissey


28 calls so far. 1 HUGE ROVER LEAD!
225 roomnights for Ocean City -
1 Govt bid for reservist training for my hotel for 6 months.
YEAH Shireen Kline



Allen - We have limited staffing today but so far have made 4 calls and one lead for 25 rooms for next Feb and a rover lead to your hotel for a potential 1155 rooms in September/October for a Pharma Company Also uncovered a catering lead for October. Yahoo!
Nancy Barag

We are off and running, what a GREAT start! GO, GO, PHILADELJERSEYANS!!!
What delightful stories. This definitely should be posted on the blog…. Angel


Subject: Telefocus update

DoubleTree Philly has 25 completed calls so far today
Hilton Newark 36 and 7 Rovers

Hilton Short Hills has 11 completed ( but that is only with Donna fishing) – two potential sites and a referral for a Holiday Party from Bacardi ( which is a great story – because Maureen got the Bacardi contact info for us from the Reader Boards and Donna called and now they may have a Holiday Party so Bring it home Diane and we can award assists to Mo and Donna!!!!)

GO PHILADELJERSEYANS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Edie Turna
Director of Sales and Marketing
The Hilton Short Hills



Fellow PhilaDelJerseyans,

The early returns are coming in - and looks like our primary success so far has been in the ROVER department where we are up to 8 leads. This is great news! Remember, these customers you are talking to can give business to one of our hotels…and you can make some CASH too.

Good fishing!

Allen

Saturday, May 5, 2007

Update: Market Vision Reports

Adam,

Your requested changes have been made and there are now 3 reports as follows:

TORHI - Telefocus Leads Groups 50+ Peak - This one will pull only Group Booking Types with 50 or more rooms on Peak
TORHI - Telefocus Leads Groups 10-49 Peak - This one will pull only Group Booking Types with 10-49 rooms on Peak
TORHI - Telefocus Leads Catering Only - This one will only pull in information on Local Catering Booking Types

Let me know if you nee anything else.

Don

PhilaDelJerseyan team call, Monday 9am

Everyone, Please gather your “PhilaDelJerseyan” teams together Monday at 9am and call in to the number below! Let's kick the week off in style! The hotels can use whatever phones are available to make it easy and it’s just to say hello and for Bert James and I to thanks everyone for what we know will be a great week.

Get PUMPED UP at the Telefocus kick-off breakfast, 8:00 am Monday at each of your hotels. Similar breakfasts are being held throughout the region . We, the PhilaDelJerseyans (aka PDJ), are competing against the DC/VA Pioneers, the CABALLS out of Boston/ Canada, and the
S.C.M.P.L.T.B.T.M.B
(SuperCallersMiningPhoneListsToBookTonsMoreBusiness) out of NY. PDJ want to be the first out the gates, so let’s deliver a solid performance this Monday, and into the week, and show these other clusters how it’s done. Good luck and best wishes. Help David Keys make that $1,000,000 booking goal!

Warmest Regards,

PDJ Allen
Visit our blog: www.telefocus.blogspot.com

Annoucing your NE Region Idol Teams



Click to enlarge

Telefocus thank you letter

Hey gang,

Here is the text for the Telefocus thank you letter. If you want the version with pictures please email me at r_allen_anderson@hilton.com and I will send you a copy.


Dear CLIENT NAME,
Thank you for allowing me the time to speak with you today regarding opportunities for NAME OF GROUP to book its next event with a member of the Hilton Family of Brands.
As mentioned, when you contract and host an event with us between now and September 4th , 2007, we will reward you with Hilton HHonors Points*. You will earn 1 point per eligible Folio dollar, so the greater the value of the event booked the more points you will earn!
If you don’t have an HHonors account yet, you can easily sign up at
www.hiltonhhonors.com.
In addition to the HHonors Points, you will also earn extra points as follows:
Book $5,000-24,000 and get 10,000 additional points*
Book $25,000-49,000 and get 25,000 additional points*
Book $50,000+ and get 50,000 additional points*
All of these points can then be redeemed for items from such partners as Bloomingdales, The Sharper Image, Tiffany & Co. and others! You can even trade in your points for hotel nights and amazing Hilton Vacation packages! To view other great gifts redeemable with HHonors points please visit
www.hhonors.com/hhonorsrewards.
Again, thank you for your time and if you have any questions about our hotels or the city please feel free to ask. Call me today at XXX-XXX-XXXX to schedule your group’s upcoming event!
With kind regards,
NAME JOB TITLEPh: XXX-XXX-XXXXFax: XXX-XXX-XXXXemail@hilton.com

Ask us about our great rates & availability over the following dates in 2007!
YOUR HOTEL NAMEJune 4 – 6, 17 – 30July 1 – 5, 8 – 14, 21 – 26August 10 – 20September 1 – 6October 21 – 31November 15 – 25December 1 – 31




* Offer not valid on previously booked events. Dates and space subject to availability. Offer not available on previously booked business. Black-out dates may apply. Event must be booked and consumed through 9/4/07. Dollar amount spent is calculated in sleeping rooms and/or food & beverage.

Thursday, May 3, 2007

- Reporting your Telefocus Calls

Team Leaders - please email this information daily...

By 9:00 each morning ( May 8th,9th,10th,11th and 14th ) each of the 4 teams will email Ebony their teams total daily achievement in the following 5 catagories:
Total Calls Completed ( must have spoken with the client, left messages do not count )
Prospect Revenue ( total rooms and catering ) must be loaded in Delphi [ no US Based exceptions ]
Tentative Revenue ( total rooms and catering ) must be loaded in Delphi [ no US. Based exceptions ]
Total number of ROVER Leads
Number of new IBT accounts uncovered

Saturday, April 28, 2007

Thursday, April 26, 2007

- Hilton Hotels NE Telefocus 2007

How we do it NOW!







HILTON HOTEL CORPORATION NORTHEAST REGION
TELEFOCUS 2007 MAY 7th to 11th


SITUATION:

As Summer 2007 approaches, it is critical that we are aggressively focused on new business development and account activation by market segment, to meet our short term and long term booking goals.

The Hiltons and Doubletrees of the Northeast Region see this as a perfect opportunity to fire up the prospecting power of the greatest hotel sales force in the industry. This will also work to address an important need to accelerate the practice of account qualification/account activation within several assigned markets.

In addition to the need to accelerate account activation to build and strengthen long term productivity, all HHC Northeast Region Hotels have both short term and long term booking needs that require additional focus and attention. For 2007, a focused account activation and business development effort utilizing all available resources is necessary to help attack our immediate needs. Both our short term and long term needs.

TARGET:
Activate, re-activate old accounts and prospect new accounts for a combined minimum of 2007 accounts for the Northeast Region resulting in specific account action steps and future traces.

Generate an overall minimum of $1,000,000 in new booked revenue for the HHC Northeast Region to affect June, July, August and September
in 2007.

PROPOSAL:
· Conduct a 3 of 5 day TELEFOCUS Event with the express purpose of identifying:
o New group and catering business for Summer 2007
o ACCOUNT ACTIVATION and PROSPECTING for Sales and Catering Managers
· SVP and AVP’s will become team champions and provide “Kick off support” and daily encouragement.
· Promote HHonors Meeting Planner Points and develop and HHonors incentive points program in tandem with the TELEFOCUS event
· Lost Business, Past Definite Business, Reader Board and any validated prospecting sources to be pulled and collected for our targeted periods.
· Call lists to be distributed in advance of TELEFOCUS for pre-qualification/ and prospecting call planning
· Catering Sales Managers in all NE Region hotels to participate fully to supplement sales effort to drive short term business
· Use internal marketing resources to actively “promote” internally and externally
· Leverage HHonors marketing communication channels to further promote the program

- PhilaDelJerseyans - Goals per hotel


Goals Per Hotel

The Northeast region consisting of DC, Boston, PDJ, and NY has to uncover a total of 2007 leads. Divided by 4 clusters, that’s about 500 per cluster, or 520 to be safe. Divided by our 5 hotels, that is 105 leads for each hotel. With an average of 5 managers per hotel actively participating, that is 21 leads each.


To accomplish this goal, we need to pull and qualify our solicitation lists as soon as possible, certainly no later than the Friday before Telefocus. Each hotel should pull at least 200 accounts to ensure we can make contact with at least 50% of the customers.


Don Dill has set up a useful Market Vision Report for this purpose. It can be accessed by: following this instructions:

"The report is saved in Market vision – Custom Queries – TORHI and called “Telefocus Leads”. If you open it and submit it will ask you for the name of the hotel and then it will come out in as a list and just copy and paste it into an excel document.

The report will show you all Accounts that have had business at the property at some point in time but have not had a Definite, Tentative or Prospect booking since 12/31/04. The column called "MAX Booking Arrival Date" tells you when the most recent booking was".

- Logging Telefocus calls in DMPE

Logging your Telefocus calls:
1. Start with the Account Manager screen in DMPE

2. Choose Activity - Call report from the drop down menu

3. For "Type", choose "TELE-FOCUS"

4. In the first line of the body of the call report, write "Northeast Telefocus 2007"

5. Complete your call report - There must be documentation of a response from the customer. Our first solicitation is a telephone call.